Does SEO still work?

SEO, a form of internet marketing, is a method of using content to rank your business on the search engines. It was more popular in the last 5-7 years, but recently many agencies are finding it hard to have success. This is due to the ever changing and secretly kept search engine algorithms and updates.

The Google Panda update was responsible for many websites and businesses going under. The Panda update resulted in many websites losing their rankings which lead to a decrease in overall search traffic or organic traffic.

The question remains, does search engine optimization still work or is it dead?
When you do a quick search on Google on a keyword SEO, you will see a list of reputable companies the offer this service. This shows you that as long as there are people out there offering this service, it still has potential. If you did the same search 5 years ago, you would get all sorts of results. This has changed because Google is getting ‘Smarter’. Google algorithms are beginning to blacklist websites that has no credibility and whose main objective is to rank so as to get traffic other than to offer value.

See below Rand Fishkin’s top 5 SEO tips for 2016

Gone are the days when one would write keyword rich content and rank for those keywords.

According to recent research, it was proven that Google is relying more on the value that the user gets from a website. This can be measured by the bounce rate, social signals, commenting and also sharing by the users. If your website has a huge bounce rate, then your ranking is definitely going to suffer. How engaging are your readers? Do they share your content more often? Do they subscribe to your newsletter? How much of those readers stay at your website for a particular time? All these are some of the questions that Google tend to look at.

Link building is still a major backbone of your ranking. They can make your business or break it. Having spammy back links done by a Fiverr user can result in a penalty thus harming your business. The best way is to do the back linking the legitimate way. This can be achieved via guest posting to other niche related websites, creating and distributing your content to Article Directories with credibility. Both government and Edu websites tend to have credibility hence they should also be in your plan. If you have to hire someone to do back linking for you, then it’s advisable to hire the ones who will do it manually. This process might be time consuming but it has a long term benefit.

Use YouTube more often. It’s with no doubt that YouTube is the second biggest search engine behind Google, and it is widely underused! This is because people have not yet understood the power and the potential behind YouTube. Having a YouTube channel where you publish more often and have a link that points to your website might be vital. Managing your video marketing can build your business as videos have a higher conversion rate compared to plain text.

In order to get some further details and even a quote for SEO for your local business, contact Top Spot SEO in Melbourne. They have been leaders in internet marketing, website design and search engine optimisation for over 10 years, and have the experience and know how to give you the right advice.

SEO is not dead as many people claim. What is dead are the old techniques that people used before. Trying to implement those techniques right now will not have any positive effects on your business. As Google and other search engines change and update their algorithms, so should you. This will help you stay safe and ahead of your competition. In content marketing it’s either you adopt or you perish.

Long Term Parking When You Travel

Airport parking at Tullamarine Airport in Melbourne can be a huge hassle when going on a trip. Things can go really bad if you don’t plan ahead and booking in advance is a must. Travelers have a number of options open to them and there are several airport parking companies ready to take the car to a secured place.

cars parked

Choices for Parking:

1. The short-term lots

The short term lots are generally the most expensive type of parking available at the airport and are usually just used for those who are taking very short trips or are simply dropping people off or picking them up at the airport or have business at the airport. If you are traveling for more than a day, you should probably choose another airport parking option.

2. Long-term lots

The long term lots are for those who are taking more extended trips. They are still fairly close to the terminal, but you may have to take a free shuttle to the terminal. The shuttles run through each lot frequently, so your wait will probably not be longer than a few minutes. The cost for these airport parking lots is usually a few dollars a day.

3. Economy lots

Some airports also have economy lots in addition to their long term parking lots. They are usually even farther from the terminal and do not have covered parking. But, there are still shuttles that take you to the terminal from economy airport parking and it is even less expensive than long-term. For frequent travelers or for those who are taking extended vacations this may be the best choice.

4. Off-site airport parking

Off-site parking is generally less expensive or comparable to long-term parking at the airport. You can often find coupons and other discounts via online search. You simply leave your car at the parking lot which is a short distance from the airport. They have a shuttle that takes you right to your terminal. When you return, they take you to your car.

5. Daily rental cars

Another option that is to rent a car for a day and drive it to the airport and turn it in at the rental car counter. This allows you to have a car without having to worry about airport parking or shuttles. There are often deals on daily rentals-especially on weekends.

6. Shuttle and taxi services

One of the most expensive options or alternatives to parking for most people would be to take a shuttle service or a taxi. However, the taxi turns out to be the most expensive. You simply make a call and you are picked up right away at your home and taken to the airport. You don’t have to worry about driving or airport parking.

7. Have a friend or relative drive you to the airport

The least expensive option or alternative available is to have a friend or family member drive you to the airport. This costs nothing unless you offer to pay for gas or compensate the driver in any way. The other advantage is that you can opt to leave exactly when you have a need to. You can also return the favor at a later date.

These are some of the more common solutions to the parking problem at the airport. You may want to use one of these or you may have a better idea of your own. But at least these ideas can get you started. For more on tullamarine long term parking see the United Parking Website.